AI Insights · Timothy · July 2022
Top 5 Fashion Games in Oceania Q2 2022: Performance Insights
Discover the performance trends of the top 5 fashion games in Oceania during Q2 2022, based on weekly downloads, revenue, and active users.
In the second quarter of 2022, the top 5 fashion games on a unified platform in Oceania exhibited diverse performance trends. Here, we break down the key metrics for Project Makeover, Covet Fashion: Dress Up Game, RuPaul's Drag Race Superstar, Pocket Styler: Fashion Stars, and Shining Nikki-Fashion Makeover.
Project Makeover from Magic Tavern, Inc. saw a steady decline in weekly revenue, starting from around $120K at the end of March and dropping to approximately $77.6K by the end of June. Weekly downloads also decreased, peaking at 11.4K in mid-April and falling to about 5.2K by late June. Weekly active users showed a similar downtrend, from 118K in late March to around 93K by the end of June.
Crowdstar LLC's Covet Fashion: Dress Up Game experienced fluctuations in weekly revenue, peaking at $39.1K in mid-May and settling at about $21.3K by late June. Weekly downloads saw a notable increase mid-quarter, reaching 1.4K in mid-May, before stabilizing around 943 by the end of June. The game’s weekly active users remained relatively stable, fluctuating between 5.9K and 7.6K throughout the quarter.
RuPaul's Drag Race Superstar, developed by Eastside Games, had a steady increase in weekly revenue, from $12.5K at the end of March to a peak of $18.2K by the end of June. Weekly downloads were more volatile, reaching a high of 1.4K in late April and dropping to about 673 by late June. Weekly active users saw a gradual decline, from 6.4K in early April to approximately 5.4K by the end of June.
Nordcurrent UAB's Pocket Styler: Fashion Stars showed a mixed performance. Weekly revenue peaked at $9.6K in mid-April, then decreased to around $5.5K by late June. Weekly downloads varied, peaking at 2.2K in mid-April and ending at about 1.9K in late June. Weekly active users also showed a downward trend, starting at 8.2K in late March and ending around 6.8K by the end of June.
Lastly, Shining Nikki-Fashion Makeover from Paper Games exhibited consistent trends. Weekly revenue fluctuated, peaking at $10.8K in mid-May and settling at about $4.7K by late June. Weekly downloads saw a modest increase mid-quarter, reaching 1.3K in mid-May, and stabilizing around 962 by the end of June. Weekly active users remained steady, fluctuating between 3.9K and 4.7K.
These insights, sourced from Sensor Tower, reflect the dynamic and competitive landscape of fashion games in Oce
